It is widely believed that 2% is the average response rate for Direct Mail campaigns. Consider that when you send a direct mail piece there is often no existing relationship with the consumer and that number could easily be a reality. Now consider that Check Payments are opened on average 95% of the time. Why not utilize this captive audience to advertise a new promotion or implement a referral program. You have to mail your checks anyway so let us help you make the most of them. We call this a bounce back check and would love the opportunity to help capitalize on your captive audience.
By maximizing the use of the stub area of each check payment you can deliver a specific call to action from your payees. Refer check recipients to your website to complete a survey, complete an additional rebate opportunity or provide them with a a coupon to secure additional sales and repeat business. We can help you customize your check stub panel to include detailed messages or images including coupons and rebates.
Contact us today to see how you can turn your check payments into a sales and marketing opportunity.